Learn from 26 years of Disney experience

Bring Disney magic to your leadership style

Culture by design, the Disney way

Available Spring 2020

Now Introducing: Live Webinars!

We have developed a series of 45-minute webinars to address all the leadership competencies indispensable to creating great culture for your organization.

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Take Your Leadership to the Next Level

Order How’s the Culture in Your Kingdom Today


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Drawing from his 26-year career at Disney, Dan has addressed and delivered keynote speeches to companies around the world. His experience in building and cultivating great culture combined with his storytelling ability provide entertaining and informative insights that are relevant to any organization regardless of size or industry. Over the course of his Disney career and since starting his consulting venture, Dan has been the keynote speaker for major corporations including Novartis, General Motors, USAA Bank, U.S Army, Seattle Children’s Hospital and United Airlines.

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The Method to the Magic Workshop

Drawing upon their combined 41 years of Disney leadership experience, Dan and Valerie facilitate half day and full day workshops outlining their approach to building a culture of excellence and outstanding customer service. During the session, Valerie shares her expertise on creating a framework that fosters empowerment and employee engagement. Dan continues the day in an interactive and conversational format and shares leadership insights and real-life experiences from his various roles at Disney.

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We are available for 1 on 1 coaching and provide customized support to leaders and executives. Our personalized approach addresses specific challenges by sharing tactics and strategy to improve effectiveness and continue to grow as a leader.

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Hear Dan Speak

About Dan

Dan started his Disney career as a participant of the Walt Disney World college program, and worked his way up to Vice President, Magic Kingdom, leading a team of 12,000 cast members, who entertain millions of guests every year.

About Valerie

Valerie joined Disney in 1987. She worked for the company for 15 years in a variety of Merchandise leadership roles at both Disneyland Paris and Walt Disney World. She later facilitated professional and custom programs for the world-renowned Disney Institute in the US and Canada.

What People Are Saying…

Our recent partnership with Dan Cockerell has been a uniquely fulfilling experience. For 35 years, the cornerstone Mader Southeast’s success has been a commitment to regularly reevaluating how we manage our business operation. Working with Dan provided our team with an opportunity to renew our commitment to the protocols that have produced results, while adding a new perspective that promotes diverse ideas and innovative management. Adam Eckelbarger, Mader Southeast President – CEO

On behalf of the FAIRWINDS IT Team, I would like to thank you again for taking the time to speak with us today. The team has already started providing me with feedback… describing your talk as “inspiring”, “motivating”, and “interesting”. I’m also thankful for the time you permitted before and after the talk to personally interact with our team members. I wish you much success in the future and thank you again for the opportunity. Ted J. Spero VP, IT Infrastructure FAIRWINDS Credit Union

When Dan was invited to share his thoughts on management and leadership with our YPO group, we knew we would get some great, useful content stemming from Dan’s 20 plus years as a Disney Executive. We also got a great story teller in the Walt Disney tradition. Many of our members echoed the same thoughts- it is Dan’s down to earth presence, his genuine sincerity in his message and in helping the group, and his rare ability to use storytelling to bring the lessons learned to life. Our group came away with relevant, actionable content that was deeply insightful. Michael Cimini YPO Daychair Connecticut River Valley

Dan Cockerell presented the most memorable keynotes of our conference series this year, not just once, but multiple times from Park City, Utah, to Bangkok Thailand and Monte Carlo, Monaco. Dan shared compelling anecdotes and important messages that everyone could connect with. Attendees and subsequent panelist referenced his messages on clarity, collaboration, and humility. Armand Rabinowitz Senior Director of Strategy and Workgroups Hospitality Technology Next Generation

I enjoyed hearing the insight of a former Disney Executive on how to accomplish top notch performance and customer service all while treating their “Cast Members” well.

Dan was the best part of the event for me. Very engaging, relevant, and certainly thought provoking. I wish all of our leadership could have attended to hear his message.

Dan Cockerell’s knowledge and experience were very insightful and inspiring. I felt the topics were very relevant to our organization and department and the insights could be applied right away.

The things that Dan Cockerell shared can transcend industries and does not require any capital to implement, yet they can have a huge impact to the culture of your organization, the success of your teams and your overall reputation.

Dan’s Preferred Travel Partner