As leaders, we like to think big picture and big change, measuring our worth by accomplishment and how many we inspire.

But in business, often the greatest effect we have doesn’t occur in one motion. Rather it’s the accrual of valuing the small things…those seemingly insignificant opportunities to honor a partner, a colleague, a client, a mentee, etc.  For example, finding a way to integrate a customer’s name and/or situational awareness into an act of service can go a long way in earning respect and future business.

The ripple effect of giving 110% in a moment of service can yield an exponential amount of positive outcomes. If we want to lead well, it starts by not taking individual acts of service for granted.