After previously discussing the value of checklists, today I want to talk about the importance of common purpose.

For most employees, understanding function isn’t hard. As long as you learn and do your job, all will be well in the work world, or so they think. However, there’s a huge difference between knowing your role and knowing your purpose. As business leaders, we should be mindful if we want our employees to understand their purpose, they must first understand common purpose. Specifically, they should know not only what to do within their sphere, but be empowered to operate outside of it having previously understood the ‘why’ of what they do.

Whether or not you establish a mission statement for your company, make sure to incorporate common purpose into your bottom line. As you’ll find in this episode, doing so will go a long way in better equipping your employees and serving your clients.