The Difference Between Important and Urgent


When it comes to time management, one of my favorite tools is the Eisenhower Matrix – a grid breaking down tasks into four components: urgent and important, urgent and not important, not urgent and important, and not urgent and not important. As President Eisenhower figured, the more tasks you tackle in the ‘important and not urgent’ quadrant, the more effective your direction would be.

Fast-forward to today and Eisenhower’s words still ring true. To be effective business leaders, we must be efficient time managers; however, to be systematic with time, we must also see service as empowering people. As I’ve mentioned in past podcasts, one of the signs of great leadership is qualifying people to make decisions on your behalf.

The question is: Are you looking to delegate responsibility or authority? Are you pouring into your team members in a way they can know your values through your voice?

As I discuss in this episode, by prioritizing importance through delegation and not busyness, not only will you be more productive in non-urgent settings, but your employees will sense greater morale.