The Ride Of A Lifetime


In this book review episode, Jody and I discuss “The Ride of a Lifetime” by Robert Iger.

 

After becoming the CEO of The Walt Disney Company in 2005, Iger didn’t waste any time making a series of bold moves. Driven by a “status quo is not a strategy” mentality, Iger made a splash embracing technology, purchasing mainstream media properties, and growing Disney into a stronger international brand.

 

Having been inspired by Iger during my time at Disney, I anticipate most will find his principles beneficial and applicable in today’s business arena. Whether you’re an entrepreneur or entry-level, the book offers something for everyone and can capture the imagination if you let it.