When we consider personal branding, we often view it through a self-centered lens. In a world that preaches authenticity – to “be yourself” – applying the phrase can be difficult especially in the real world.

Yet, as Ray Edwards shares in this episode, if you’re an entrepreneur, either you control what you do or what you do controls you. If you want to build value around a skill, not only must you apply it within a specific lane but differentiate it by selling your history.

As Ray states, the storytelling behind your passion can’t be undermined. What makes you interesting is your story and your story can’t be detached from your skill; hence, why being yourself can be the best marketing strategy.

Dare to ask yourself, “How do differentiate yourself? What’s your ‘thing’? What are you known for you?”


Ray Edwards: https://rayedwards.com

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