In this episode of Come Rain or Shine, Brenda Bence joins the show to discuss how to let your brand speak for your reputation.
While most associate branding with marketing, as Brenda explains, the best brands start with you. As with any brand, you must define it and communicate it consistently without afflicting damage. Granted, this is easier said than done; however, by seeking opportunities to fill functional and emotional needs within our service, we can begin to find our personal brands emerge.
As Brenda continues, we must consider the emotional needs of our audience and seek to solve them when putting forth our best effort. After all, great brands bring out strong emotions which can only be built through relationships and genuine inquisition.
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“When you solve an emotional need, you have built a brand.”